grow your brand with everything different | brand and creative
everything different

grow your brand and give it soul, with creative thinking so intense it’s contagious.

when creative thinking is applied to business problems, to strategy, to planning,

lights go on and walls come down.

you see the difference in engagement and brand perception. we eat cake and do brain gymnastics.

brand

Articulate clearly and distinctively how a business brings its offer to life for people. Define its purpose, values, personality, positioning and proposition.

creative

Ideas to disrupt, to share, to trend and transform. Ideas that make a difference.

communications

The right channels, the right times, the right audiences. Short term and long term. Pushing all the right buttons that push all the right buttons.

here are some of the ways we’ve made the difference

Carpetright - Home Transformations with Lucy Alexander

The challenge

Being the UK’s biggest flooring retailer comes with big challenges.

Right now, fewer than half of people change their flooring when they decorate, even though this can transform the look of the room.

And because they don’t do it often, they need more hand-holding. They need choice and a retailer with a solid reputation.

DIY sheds and independents were top-of-mind in the marketplace and Carpetright wasn’t having any of that. As the only national retailer with a full range of flooring and a full service offering, it wanted a bigger share.

Carpetright’s brief to us was to let more people know that it’s a flooring retailer – not just a carpet retailer, give its brand consideration a kick up the assumptions, and drive more people to the brand – both online and into store.

No pressure there then.

What we did

Sponsorship became the brand’s new best friend. It prompts consideration above all other channels, offers longevity, drives consideration consistently, and instils trust and positive associations.

We created a unique sponsorship package with UKTV to target the core Carpetright audience. Boy, it had some reach, with up to 16 million people clocking it each week.

And who could give the brand an instant bumper boost? Lucy Alexander, of course. Our quant testing showed that the Homes Under The Hammer presenter was the ideal ambassador.

With an always-on approach, Lucy features as the friendly home expert in a series of 18 individual sponsorship bumpers, endorsing Carpetright’s diverse flooring categories, its services and the brand itself. Each spot is tailored to the channel, boosting even more trust.

The effect

Looks like we got it right for Carpetright!

Sales of non-carpet flooring categories like luxury vinyl tiles and engineered wood experienced a double-digit growth, while the campaign boosted Carpetright’s image as a flooring retailer, outperforming the industry benchmark.

Viewers who recalled the campaign explicitly were more likely to consider and trust Carpetright and esteem its reputation. Spontaneous purchase consideration outperformed the industry benchmark too.

We’re pretty chuffed with that, and so is Carpetright.

Carpetright – Home Transformations with Lucy Alexander

carpetright

homes transformed, with Lucy Alexander

Land Securities - Trinity Leeds

The challenge

The face of retail has shifted. With its bulk moving online, shopping centres have to create experiences, something extra you can’t get through a click of a mouse.

With 1,000,000 sq ft dedicated to retail, leisure and dining that is both a daytime hub and a night-time destination, Trinity Leeds is the pinnacle of ‘Everyday Wonder’.

It’s that thought that drives every creative expression inside the brand. It acts as a benchmark for every aspect within the immersive, interactive and exciting world of Trinity Leeds.

And we had to bring it to life in 30 seconds.

What we did

Our TV campaign brought the unique experience of Trinity Leeds right to the forefront, with ‘Bring on the Wonder’ leading the charge. We celebrated the centre’s unexpected finds, exotic tastes and its trademark ability to surprise and delight.

We wanted to make our advertising feel like entertainment, an experience in itself that appeals to the younger audience. Through fast-paced cuts and multi-layered visuals, we leave the viewer with the impression of a shed-load going on, reinforced with punchy captions to deliver our messages with a hefty dose of attitude.

The effects

This new approach has paid big dividends. Trinity Leeds saw an increase in footfall and social media engagement, which in turn contributed to an increase in like-for-like sales growth.

Land Securities – Trinity Leeds

trinity leeds

bringing wonder to life

L’Oréal

The challenge

Active in 130 countries, over five continents, L’Oréal is a world leader in beauty with a huge portfolio of well-loved brands in its ever-growing family. As an agency partner, flexibility has been vital to our shared success.

With a mission to provide the best cosmetics innovation to women and men around the world, at the same time celebrating and respecting their diversity, we put together our own diverse set of skills to bring it to life.

What we do

What don’t we do? With brands like L’Oréal Professionnel, Lancôme, Kiehls, Decléor, Mizani, Redken, Pureology, NYX and Garnier in their portfolio, L’Oréal has certainly been keeping us busy.

We’ve designed packaging to surprise and delight, adding the wow factor to the overall customer experience and increasing brand loyalty.

We’ve created engaging editorial content and stunning literature design to garner interest to the various programmes and fabulous events they host throughout the year. At these events, we’ve supported them with striking identity designs that instil the L’Oréal brand across multiple communications pieces and supporting materials. One of these projects has even made its way to 30 different countries!

We’ve crafted stunning motion graphics and animations to boost product launches on social media, while our web whizzes have designed an internal web platform for their staff to collate and share insights easily and effectively.

With exciting 3D technology, we’ve recreated the various salon and event experiences in a 3D environment to showcase ideas and designs in-situ, as well as building 3D products within photo-realistic environments for product promotion.

The effects

All of this is how we’ve lived up to L’Oréals vision for its agencies, to be audience managers, community managers and precision marketeers. But more importantly, to be the kind of highly skilled, agile, adaptable and creative pioneers needed to deliver time and time again.

L’Oréal

L’Oréal

growing a world-famous brand

like what you see?

talk to us

ask@different-uk.com

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